Opportunities for Foreign Entrepreneurs in Japan

Japan is one of the world’s largest economies and a global hub for innovation, technology, and high-quality products. In recent years, the Japanese government has made it easier for foreign entrepreneurs to start and operate businesses in the country — especially in industries that support regional development, digital transformation, and international trade.

Here are some of the key opportunities for foreign entrepreneurs in Japan in 2025:

Used Car Export Business

Japan’s reputation for high-quality used vehicles and strict inspection standards makes it a top global exporter. Foreign investors are increasingly setting up subsidiaries in Japan to buy used cars directly from auction houses and ship them to Africa, the Middle East, Southeast Asia, and beyond.

With a Secondhand Dealer License (古物商許可) and a local company, foreign businesses can legally purchase and export cars — while taking advantage of Japan’s strong infrastructure and global trust.

E-commerce and Online Retail

Japan’s population is highly digital, and online shopping continues to grow. Foreign entrepreneurs are launching Shopify stores, Amazon Japan accounts, or cross-border e-commerce platforms to sell Japanese goods — such as gadgets, cosmetics, stationery, anime products, and pet accessories — to global customers.

Japan’s global reputation for quality and customer service adds value to products exported under a Japanese brand.

IT, SaaS & Consulting

If you run a tech startup, software company, or digital consulting firm, Japan offers great potential. Many businesses are looking for support in digital transformation, marketing, cybersecurity, and cloud-based solutions.

Establishing a subsidiary or branch office in Japan improves your credibility and allows you to serve Japanese clients under a local entity.

Japan is no longer a closed market — it’s an accessible and profitable destination for entrepreneurs who are well-prepared and locally supported.
With the right guidance, foreign founders can launch and grow successful companies in sectors like vehicle trading, e-commerce, tech, and international trade.